Primo is currently available as a white or a red vermut. The first batch of red proved exceptionally popular when it was launched at the recent Saborea Lanzarote Food and Wine Festival in Teguise. Interestingly, red vermut isn´t made with red grapes, it´s usually coloured with such things as caramel. In Primo´s case, it´s from locally sourced prickly pear fruit from cacti and palm honey from La Gomera.
Of course, the visit wouldn´t have been complete without a tasting… well at least the white as the first batch of red or “Rosso” had already sold out! The white is bright and clear with yellow tones. It´s well balanced, with a touch of acidity and an intriguing combination of sweetness and bitterness. It´s light and refreshing with a bias of citrus and floral flavours.
Serving is recommended with a slice of lemon and ice and once opened, you´ll have about two weeks (that wasn´t required for me) if it´s well corked and refrigerated.
You´ll find Primo in an ever-growing number of artisan shops and some of the top restaurants and bars on the Island. You can check out their website here.